What is "Community-focused" Content Marketing?

Get to know how SHINE Media Co can help you grow your tribe.

When choosing a company or professional to assist with your branding and digital marketing needs, it’s super helpful to understand their ethos just as much or more than promised deliverables. In as much as I want to gain your business, I believe that the journey of a collaborative enterprise begins with gaining your trust by building a rapport.

Let's begin with an introduction to SHINE Media Co and why community-building is so important in the work that we do.

Socialpreneurs believe in creating relationships and building communities that honor the social responsibility that we all have to one another. They seek to make an impact on the issues that matter and to play a bigger part in the way our world evolves.

SHINE Media Co offers:

  • Consulting - Professional brand development and digital content marketing strategy for socialpreneurs.

  • Education - Resources to help entrepreneurs value authenticity and consistency in honing and executing their brand’s digital footprint.

In short, we help socialpreneurs to SHINE a little brighter.

Who’s at the Helm?

Hi, I’m Jae Hermann, the Chief Marketing Officer at SHINE Media Co. My goal is to assist small business owners to create customized community-focused brand strategies and digital marketing plans to improve their content delivery, conversion, and retention. Additionally, I provide copy editing and editorial guidance to startup business bloggers.

The “Why”

I live by "People first, work second." Community-building is at the heart of everything that I do because I know that we are stronger together. I want to partner with wellness professionals, global community advocates, small biz owners, and solopreneurs who are working to serve a greater good; I want to do good work with good people.

Content marketing and brand storytelling are in my blood, marry that with an engaging and innovative company and I'm sold. I love working with impassioned people, I love startup energy and I love exploring opportunities to contribute to successful brand campaigns that benefit our global community. I know the potential and strength of a "tribe" aligned in values and purpose because I created one.

How it started.

On the heels of founding an eco-friendly fashion jewelry line, I had a desire to promote a fun, yet educational “green” online space, so I created a digital publication dedicated to environmental sustainability and conscious living. The “mag” grew to +12K readership and 40K daily unique visits in less than three years, which was no small feat back in 2007.

As a driven self-starter, I learned how to create a robust and interactive magazine-style website using WordPress while also managing a team of five editors and +20 freelance contributors. Collaboratively, we produced and shared weekly lifestyle articles, peer interviews through vlogs & podcasts, and product reviews. I was also chiefly responsible for all digital marketing, social media, and ad sales for the mag, all of which I learned along the way.

I started Modern Hippie Mag as a solo endeavor but its success stemmed from the combined talents of the “tribe” - my team of fiercely talented writers and creators. Strategic alliances with several Fortune 500 Green sector companies helped too.

In my years since working on the mag, I've had the pleasure of founding two marketing companies and in doing so I created customized systems for managing editorial & creative content projects. My content planning system begins with professional development-->brand identity & positioning-->website and blog development-->social media outreach-->newsletter campaigns-->sales funnels (when appropriate), all of which are built on the foundation of collaborative enterprising.

To read more about my professional career, connect with me on LinkedIn [here].

SHINE Media Co Inspiration

Helping small business owners create and manage authentic brand marketing through blogging, social media, and newsletter campaigns to build and sustain their tribe is fulfilling work for me. I love digging in to get to the heart and essence of a brand story and I love helping business owners to become better storytellers and ultimately, better community leaders.

Your business is not an island; your business is a community, your tribe.

Are you suffering from “snow blindness” because you’re too close to your story? Allow me to give your content fresh eyes. Infused with a new perspective, together we can highlight your unique contributions, products and services in a way that showcases your authentic brand message to those who want and need to hear it - your tribe.

7 Ways SHINE Media Co can help you to grow your business and community.

SHINE Media Co can help you to:

  1. Develop an authentic brand identity

  2. Gain clarity and focus to develop your brand message and content strategy

  3. Stay inspired and motivate you to remain on track with your goals and objectives

  4. Create goals and objectives for your content

  5. Create community-driven content

  6. Organize your content distribution with customized tools and resources

  7. Grow your audience without the benefit of paid ads

Don’t lose the opportunity to create genuine connections and relationships with your tribe because your brand positioning is dated or disconnected from your brand identity. I can help you ensure that who you say you are and why resonates with what you’re offering to the world.

SHINE Lite - The SHINE Media Co Learning Portal

“The function of education is to teach one to think intensively and to think critically. Intelligence plus character - that is the goal of true education.” - Martin Luther King, Jr.

SHINE Media Co shares educational, instructional, and industry resources to help entrepreneurs learn about brand authenticity and how to stay current in a rapidly evolving digital landscape.

Your time is an investment that I don’t take lightly so I write content for the SHINE Lite weekly blog, bi-weekly brief, and member-only subscription with the goal of giving you goodies you can use in brief bites, excluding this post, of course.

Expect the SHINE Lite content to focus on digital marketing, specifically content marketing & brand storytelling, social media marketing tips, brand development, business startup tips, newsletter campaign bits, and WordPress tips.

SHINE Lite blog - Weekly blog posts (typically 500 words or less).

SHINE Lite Brief - A bi-weekly newsletter providing 5 links and short blurbs (50-100 words or less).

A little more detail about what to expect from SHINE Lite:

  1. WordPress tips and resources - SEO, plugins, link building, tags, keywords

  2. Blogging tips and resources - how to start, stay organized and inspired, how to take advantage of guest post opportunities

  3. Newsletter and e-marketing campaigns - how to get started, how to get organized, and grow your tribe’s inbox trust

  4. Social media marketing tips & resources - how to manage your social updates, industry news - What’s new with Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.

  5. Content creation tips and resources - Canva tutorials, writing tips & resources, e.g., grammar, sentence structure, overcoming writer’s block

  6. Productivity tips and resources - Get the gist of new apps, gadgets, websites, books, podcasts

  7. Motivation and personal growth inspiration including self-care bits

Here are a few recent SHINE Lite blog posts:

The SHINE Lite Subscription ($5/mo) is member-only content that is typically a compilation of a few of my published blog posts pulled together to create a comprehensive eBook or an original how-to eGuide released as monthly downloads:

The last piece under the SHINE Media Co umbrella is SHINE Virtual Talent - Executive-level admin assistance for busy lady bosses. Click [here] to see a list of admin tasks you can outsource today.

The Roundup

How you show up, who you show up for, where and why are the foundation of your brand identity and the cornerstone of building strong and engaging relationships with your tribe - the folks that trust you. Isn’t that the desired endgame in creating a business, to encourage community involvement that collectively benefits us all? I sure think so.

Your story is our story, let’s tell it together. We create a beacon for change when we align our values to serve a greater good. Together we can make a difference.

SHINE Media Co - Community-focused Brand & Content Strategy - Creating bright ideas that bring us together.

Are you ready to grow an engaging community for your business? Connect with me at getSHINEMedia.com to schedule a complimentary discovery call.