When For-Profit Connections Don't Measure Up

How many people do you need to connect with for your content marketing efforts to feel worth it to you ...10 - 100 - 100,000? How many people can you safely and effectively work with to cover your expenses, make a profit, and provide benefit? Are you trying to reach the masses because you think that’s expected of you? Is amassing followers, fans, and subscribers the endgame for you? Are your content marketing efforts strictly for revenue growth?

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